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Trailer: Zappos—Running With Tony Hsieh

Written by Robert Roseberg | Dec 4, 2023 8:11:24 PM

Our latest Organizational Behavior Case is on Zappos. It’s 2015 in Las Vegas, Nevada and Tony Hsieh, CEO of the online shoe retailer Zappos, is about to dismantle the company's traditional hierarchy and replace it with something new. By the end of this case, students will be able to grasp, evaluate and articulate (1) How culture contributes to shaping a company's edge. (2) The significance of influence of the organizational structure on its members. (3) The emotional implication of organizational changes.